Beyond Banking Advice: How We Engineer $4.10 in Returns for Every $1.00 You Invest

Since 2007, Bouchard & Associates has renegotiated $2.4 billion in credit facilities for 120+ professional firms across Western Canada — law firms, engineering consultancies, accounting practices, medical groups, and IT services companies. Your bank works for you — we make sure they know it.

"We're not solving anything. We're decorating the problem."

— Marc-Étienne Bouchard, on the day he resigned to start this firm
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$2.4B Credit Facilities Renegotiated
120+ Professional Firms Served
94% Credit Approval Rate
18 Yrs Advisory Experience Since 2007
See verified client results →
EDMONTON, ALBERTA — SINCE 2007

How One Resignation Built a Practice Around a Single Conviction

You've sat across from a branch manager who couldn't explain why your operating line rate was 90 basis points above market. You've submitted a credit application and heard nothing for 6 weeks. You've wondered whether your bank even knows what your firm does — or cares. Maybe you've been told your "relationship" entitles you to preferred pricing, only to discover that "preferred" means standard minus five basis points on a good day.

That's why Marc-Étienne Bouchard resigned from Deloitte's Financial Advisory Services practice in 2007, spent six weeks at his kitchen table in Edmonton's Bonnie Doon neighbourhood mapping every failure point he'd witnessed, and incorporated Bouchard & Associates with a singular premise: professional firms and service-based companies deserve the same caliber of banking strategy that resource companies and large enterprises take for granted. Not a lighter version. Not a scaled-down version. The same caliber — with the same analytical rigour, the same competitive leverage, and the same expectation that every basis point is justified.

When the 2008 financial crisis hit barely a year later, Edmonton's service economy contracted and credit facilities were renegotiated under punitive terms. Firms that had never questioned their banking relationships suddenly needed someone who understood the adjudication process from the inside. Marc's phone rang constantly. The firm didn't just survive the downturn — it became essential because of it. By 2010, Bouchard & Associates had renegotiated over $180 million in credit facilities and established the Banking Relationship Audit as the firm's signature engagement.

Today, six specialists serve 120+ professional firms across Western Canada — from three-partner law offices in Lethbridge to 400-person engineering consultancies in Calgary. The conviction hasn't changed: your bank is a vendor, and vendors earn their margins.

Read Marc's full letter & meet the team →

Three Non-Negotiable Commitments That Guide Every Engagement

Profit is important, but it's not the only metric we track. These three commitments have guided every engagement since 2007 — and they are non-negotiable. They're why our clients stay an average of 6.4 years.

"Your Bank Works For You — Not the Other Way Around"

Every engagement starts from the position that the bank is a vendor, not an authority. We rebalance the power dynamic between business clients and their financial institutions, introduce competitive pressure through structured lender RFP processes, and ensure every basis point is earned. When a commercial account manager tells you "this is the best we can do," we know exactly how to test that claim — because three of our team members used to sit on the other side of that desk.

"Transparent Arithmetic"

Every recommendation comes with the numbers laid bare. If a banking relationship change saves you $47,000 annually, we show the math — line by line, basis point by basis point. We document every dollar in our 25–40 page Banking Relationship Scorecard, and our average client sees $4.10 in quantifiable returns for every $1.00 in advisory fees. That's not a marketing number — it's calculated from 18 years of engagement data across 120+ firms, and we'll show you the methodology during your preliminary assessment.

"Alberta-Built Pragmatism"

Rooted in Edmonton's boom-and-bust economic reality, we prize strategies that survive downturns, not just perform in expansions. Every recommendation is stress-tested against a contraction scenario — we model a 20–30% revenue decline, rising interest rates, and tightening credit conditions. Every credit structure is built for the cycle, not the moment. We learned this in 2008, we proved it again in 2015 when oil prices collapsed, and our clients weathered 2020 with zero covenant breaches because every facility had been engineered with exactly this kind of resilience in mind.

WHAT WE DO

Six Core Problems We Solve for Professional Firms

We offer 10 specialized advisory services — but they all trace back to these six categories. Each engagement includes defined phases, named deliverables, and measurable outcomes documented in writing before we begin.

Banking Relationship Audit

Our signature engagement: a 25–40 page forensic scorecard covering 14+ banking products — from operating line pricing and merchant processing fees to foreign exchange markups and payroll service costs. We benchmark every product against current market data from Big Five banks, credit unions, and alternative lenders.

Timeline: 4–6 weeks. Typical findings: $15,000–$200,000+ in annual savings.

Credit Facility Structuring

End-to-end credit advisory — from initial financial packaging through term sheet negotiation to closing. We prepare applications the way adjudicators want to see them: clean financial summaries, covenant sensitivity analysis, sector risk context, and management narrative. The result is a 94% approval rate, compared to roughly 65% for business-prepared applications.

We speak adjudication — because three of our team came from commercial banking.

Treasury & Cash Management

Operating account architecture, automated sweep structures between operating and high-interest accounts, 13-week cash flow forecasting models, and disbursement timing optimization. We redesign how cash moves through your firm — reducing idle balances, eliminating redundant accounts, and capturing interest income most professional firms leave on the table.

Typical annual value: $20,000–$80,000 for professional firms with $5M+ in revenue.

Lender Selection & RFP

We maintain current pricing intelligence across Big Five banks (RBC, TD, BMO, Scotiabank, CIBC), ATB Financial, Servus Credit Union, Connect First, and 12+ alternative lenders. When it's time to move — or when you need leverage to stay — we run a structured RFP process with side-by-side term sheet comparisons, hidden fee analysis, and relationship continuity assessment.

Average savings on a lender switch: 35–70 basis points on primary facilities.

Covenant Compliance Monitoring

Quarterly dashboards tracking debt service coverage, current ratio, tangible net worth, and every other covenant in your facility agreement. We provide early-warning alerts 60–90 days before a potential breach, pre-negotiate amendments with your lender when needed, and document a remediation plan so you're never caught off guard by a demand letter.

Result: Zero covenant-triggered facility calls among monitored clients since 2012.

Growth-Stage Banking Architecture

Forward-looking 3–5 year banking design for firms in acquisition mode, adding partners, or expanding geographically. We architect staged credit facilities that scale with revenue milestones, payroll infrastructure that handles multi-province compliance, multi-entity account structures, and digital banking platform selection tailored to your operational workflows.

Ideal for: Firms between $3M–$50M in revenue planning material growth.

Explore All 10 Services Get a Preliminary Assessment
OUR TEAM

Six Specialists Who Change Your Banking Outcomes

Six specialists. Three former commercial bankers. Combined 74 years of financial services experience. One singular focus: ensuring your banking relationship delivers measurable value — not just convenient proximity.

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Marc-Étienne Bouchard

CFA, CBV — Founder & Principal

Former Deloitte Financial Advisory Services. 18 years negotiating credit facilities for professional firms. Personally led engagements representing over $1.6 billion in renegotiated facilities across Western Canada.

"Ask me about: Why your bank's 'competitive' rate probably isn't"

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Danielle Fréchette

MBA, CPA — Director of Credit Advisory

Former commercial credit analyst at RBC and ATB Financial. Designed the firm's 14-point Banking Relationship Scorecard methodology — the deliverable clients consistently say is worth the retainer alone.

"Ask me about: The 14-page scorecard clients say is worth the retainer alone"

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James Okafor

BComm — Senior Banking Strategist

Specializes in multi-lender strategies and coordinated renegotiations. Led a single engagement where 22 professional firms collectively saved $1.3M by pooling leverage and negotiating as a cohort — a first in Alberta's advisory landscape.

"Ask me about: How 22 firms saved $1.3M in one coordinated renegotiation"

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Priya Venkatesh

CPA, CMA — Treasury & Cash Management Lead

Leads all treasury optimization and cash management engagements. Deep expertise in cross-border banking structures for Canadian professional firms with U.S. operations — including dual-currency accounts, hedging strategies, and IRS reporting compliance.

"Ask me about: Cross-border banking for Canadian firms with U.S. operations"

Meet the full team of six →
CLIENT OUTCOMES

Measured Results From Firms Like Yours

We don't publish vague testimonials. Our Results page documents specific engagements with specific numbers — because transparent arithmetic is how we operate. Here's a preview:

$142,000 Annual Savings Identified

A 28-partner law firm in Calgary was paying 65 basis points above market on a $12M revolving facility. Our Banking Relationship Audit identified the gap, and a structured renegotiation closed it within 8 weeks.

94% Credit Approval Rate

Across all credit applications we've prepared since 2007, 94% have been approved as submitted — versus approximately 65% for applications prepared by businesses without advisory support. The difference is in the packaging.

$1.3M Saved in One Coordinated Engagement

22 professional firms across Edmonton and Calgary pooled leverage in a coordinated renegotiation led by James Okafor — the largest single advisory engagement in our firm's history.

Read all client results with full numbers →

A 30-Minute Conversation That Could Save Your Firm Thousands Annually

You've read this far. You're either already overpaying your bank, or you're not sure — and both of those are reasons to talk. Here's exactly how the process works:

01

We listen. A 30-minute call where you describe your current banking relationships, frustrations, and goals. No pitch. No pressure. We're assessing fit — for both sides.

02

We identify. Based on what you share, we determine whether we can help — and if so, which of our 10 advisory services are most relevant to your situation.

03

We show you the math. Within 5 business days, you receive a written preliminary assessment outlining potential savings, recommended engagement scope, and a clear fee estimate. If the numbers don't justify the engagement, we'll tell you — and we'll explain why.

Schedule a Consultation Call (205) 852-4265

Important Disclosures

Bouchard & Associates Ltd. is a business banking advisory firm. We do not accept deposits, issue credit, or hold client funds. All advisory services are provided on a fee-for-service basis.

Service fees apply to all advisory engagements — see our Schedule of Fees for complete details prior to engagement.

Bouchard & Associates Ltd. — Registered Office: 8211 101 Avenue NW, Edmonton, Alberta T6A 0K4. Alberta Corporate Registry No. 2017924681. GST/HST Registration No. 741829305 RT0001.

Regulated under the Alberta Business Corporations Act. Member, Edmonton Chamber of Commerce (ID: EC-20078842).

Banking product recommendations are advisory in nature. Final credit decisions, interest rates, and fee structures are determined by the issuing financial institution. Past client results do not guarantee future outcomes.