Beyond Banking Advice: How We Engineer $4.10 in Returns for Every $1.00 You Invest
Since 2007, Bouchard & Associates has renegotiated $2.4 billion in credit facilities for 120+ professional firms across Western Canada — law firms, engineering consultancies, accounting practices, medical groups, and IT services companies. Your bank works for you — we make sure they know it.
"We're not solving anything. We're decorating the problem."
— Marc-Étienne Bouchard, on the day he resigned to start this firm
Three Non-Negotiable Commitments That Guide Every Engagement
Profit is important, but it's not the only metric we track. These three commitments have guided every engagement since 2007 — and they are non-negotiable. They're why our clients stay an average of 6.4 years.
"Your Bank Works For You — Not the Other Way Around"
Every engagement starts from the position that the bank is a vendor, not an authority. We rebalance the power dynamic between business clients and their financial institutions, introduce competitive pressure through structured lender RFP processes, and ensure every basis point is earned. When a commercial account manager tells you "this is the best we can do," we know exactly how to test that claim — because three of our team members used to sit on the other side of that desk.
"Transparent Arithmetic"
Every recommendation comes with the numbers laid bare. If a banking relationship change saves you $47,000 annually, we show the math — line by line, basis point by basis point. We document every dollar in our 25–40 page Banking Relationship Scorecard, and our average client sees $4.10 in quantifiable returns for every $1.00 in advisory fees. That's not a marketing number — it's calculated from 18 years of engagement data across 120+ firms, and we'll show you the methodology during your preliminary assessment.
"Alberta-Built Pragmatism"
Rooted in Edmonton's boom-and-bust economic reality, we prize strategies that survive downturns, not just perform in expansions. Every recommendation is stress-tested against a contraction scenario — we model a 20–30% revenue decline, rising interest rates, and tightening credit conditions. Every credit structure is built for the cycle, not the moment. We learned this in 2008, we proved it again in 2015 when oil prices collapsed, and our clients weathered 2020 with zero covenant breaches because every facility had been engineered with exactly this kind of resilience in mind.
Six Core Problems We Solve for Professional Firms
We offer 10 specialized advisory services — but they all trace back to these six categories. Each engagement includes defined phases, named deliverables, and measurable outcomes documented in writing before we begin.
Six Specialists Who Change Your Banking Outcomes
Six specialists. Three former commercial bankers. Combined 74 years of financial services experience. One singular focus: ensuring your banking relationship delivers measurable value — not just convenient proximity.
Marc-Étienne Bouchard
CFA, CBV — Founder & PrincipalFormer Deloitte Financial Advisory Services. 18 years negotiating credit facilities for professional firms. Personally led engagements representing over $1.6 billion in renegotiated facilities across Western Canada.
"Ask me about: Why your bank's 'competitive' rate probably isn't"
Danielle Fréchette
MBA, CPA — Director of Credit AdvisoryFormer commercial credit analyst at RBC and ATB Financial. Designed the firm's 14-point Banking Relationship Scorecard methodology — the deliverable clients consistently say is worth the retainer alone.
"Ask me about: The 14-page scorecard clients say is worth the retainer alone"
James Okafor
BComm — Senior Banking StrategistSpecializes in multi-lender strategies and coordinated renegotiations. Led a single engagement where 22 professional firms collectively saved $1.3M by pooling leverage and negotiating as a cohort — a first in Alberta's advisory landscape.
"Ask me about: How 22 firms saved $1.3M in one coordinated renegotiation"
Priya Venkatesh
CPA, CMA — Treasury & Cash Management LeadLeads all treasury optimization and cash management engagements. Deep expertise in cross-border banking structures for Canadian professional firms with U.S. operations — including dual-currency accounts, hedging strategies, and IRS reporting compliance.
"Ask me about: Cross-border banking for Canadian firms with U.S. operations"
Measured Results From Firms Like Yours
We don't publish vague testimonials. Our Results page documents specific engagements with specific numbers — because transparent arithmetic is how we operate. Here's a preview:
A 28-partner law firm in Calgary was paying 65 basis points above market on a $12M revolving facility. Our Banking Relationship Audit identified the gap, and a structured renegotiation closed it within 8 weeks.
Across all credit applications we've prepared since 2007, 94% have been approved as submitted — versus approximately 65% for applications prepared by businesses without advisory support. The difference is in the packaging.
22 professional firms across Edmonton and Calgary pooled leverage in a coordinated renegotiation led by James Okafor — the largest single advisory engagement in our firm's history.
A 30-Minute Conversation That Could Save Your Firm Thousands Annually
You've read this far. You're either already overpaying your bank, or you're not sure — and both of those are reasons to talk. Here's exactly how the process works:
We listen. A 30-minute call where you describe your current banking relationships, frustrations, and goals. No pitch. No pressure. We're assessing fit — for both sides.
We identify. Based on what you share, we determine whether we can help — and if so, which of our 10 advisory services are most relevant to your situation.
We show you the math. Within 5 business days, you receive a written preliminary assessment outlining potential savings, recommended engagement scope, and a clear fee estimate. If the numbers don't justify the engagement, we'll tell you — and we'll explain why.
Important Disclosures
Bouchard & Associates Ltd. is a business banking advisory firm. We do not accept deposits, issue credit, or hold client funds. All advisory services are provided on a fee-for-service basis.
Service fees apply to all advisory engagements — see our Schedule of Fees for complete details prior to engagement.
Bouchard & Associates Ltd. — Registered Office: 8211 101 Avenue NW, Edmonton, Alberta T6A 0K4. Alberta Corporate Registry No. 2017924681. GST/HST Registration No. 741829305 RT0001.
Regulated under the Alberta Business Corporations Act. Member, Edmonton Chamber of Commerce (ID: EC-20078842).
Banking product recommendations are advisory in nature. Final credit decisions, interest rates, and fee structures are determined by the issuing financial institution. Past client results do not guarantee future outcomes.